The Effect Of Marketing Mix On Purchase Decisions In Zea Zahera Manna Furniture Gallery, Bengkulu Selatan

Customer satisfaction is the most important thing used to attract consumers today. a consumer's feeling of liking or disliking product after comparing results with his expectations.The aim this research find out which product, price, promotion and place/location dominantly influence purchasing decisions at Zea Zahera Manna Furniture Gallery in South Bengkulu. This study uses quantitative methods, population consumers, through given questionnaire. The technique taking sample using accidental sampling determining based on chance, was 45 customers Gallery, Data collection instruments form questionnaires analytical method multiple linear regression, determination test hypothesis testing.Research Results There positive significant between products furniture gallery Bengkulu Regency, means that better more likely it will be increase decisions. price gallery, affordable carried out, decision increase. done, Regency.